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Logo of telegram channel visualbranding — Shab S
Logo of telegram channel visualbranding — Shab
Channel address: @visualbranding
Categories: Uncategorized
Language: English
Subscribers: 13
Description from channel

Brand's visual identity design
about us: https://telegram.me/visualbranding/19
Contact: @MammadZali
Website: visualbranding.ir/en

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The latest Messages

2017-12-18 22:45:42 Demand for the creation of right-to-left (RTL) websites has grown over the years due to the fact that Arabic is the 4th most popular language globally. According to Arab Media Outlook, 60% of Arabic speakers prefer browsing internet content in Arabic. The lack of currently available content in Arabic and the existing need for this content among users is sure to continue this growth.

RTL websites require a different structure, typography, and imagery. At first glance, it might seem like an Arabic website is just a mirrored copy of an English one. However, it can involve a lot of effort to make a page with mirrored content appear properly on a screen.

Read more at:
https://medium.muz.li/web-design-for-right-to-left-languages-the-basics-287329d508cf
150 views19:45
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2017-10-03 23:30:08 How to do Visual Branding

Many people think visual branding is as simple as choosing a color palette that works well with a set of fonts and having someone design a logo. Unfortunately, that's far from the case. Coming up with an effective visual branding strategy requires several steps.

1- Research and Vision
Research and vision will drive the rest of the brand’s concept home. This is the most complicated part of visual branding, and it needs to be the most thorough aspect as well. You'll want to consider the following questions during this stage:

- How is your brand perceived against competitors? What will set you apart?
- What values/beliefs does the company have? This question is good for figuring out the language you should use, your slogans, etc.
- Who is your audience? Target customer?

As far as visual branding goes, the last question is probably the most important question to explore. This will really dictate where you should cater your designs.

2- Logo and Identity System
An identity system forms a systematic visual language around the logo- one that complements the thought process behind the logo's design and offers a variety of useful elements that can be used to help design marketing and business collateral.

Your logo design should follow these five principles: simple, memorable, timeless, versatile, and appropriate. The direction of your logo is dictated by the research process and completed in collaboration with a good designer.

Your identity system follows the logo. This is when the color palette, fonts, and other design elements you want associated with your brand comes in.

3- The Style Guidelines
It's the Bible of your company's brand. Everything about your brand usage should be detailed in your style guide. It may seem trivial to you to change the size of a brand's logo to 50 pixels wide when their style guide dictates it should never be less than 100 pixels wide.

Having a style guide is especially crucial if you work with an outside source for anything visually related. This is how you continue to implement a strong brand and maintain a cohesive look and voice. Some style guides are pages and pages long, but those are for huge corporations. Small companies really only need 1-3 pages depending on how much you've developed your brand.


http://www.digitalthirdcoast.net/blog/visual-branding
152 views20:30
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2017-09-30 17:37:51 80% of visual information that we take in is related to color, and in one day the average person sees up to 16,000 brands in one day.

Don't believe us? Take a couple minutes for this quiz: http://brandseenapp.com/
85 views14:37
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2017-09-19 01:20:40 http://popandgrey.com/visual-brand-personality/
95 views22:20
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2017-09-15 04:56:16 https://designschool.canva.com/blog/branding-templates/
98 views01:56
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2017-09-12 03:08:14 The Importance of Colors in Branding

Researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product).

Other results from studies such as "The Interactive Effects of Colors" show that the relationship between brands and color hinges on the perceived appropriateness of the color being used for the particular brand (in other words, does the color "fit" what is being sold).

The study Exciting Red and Competent Blue also confirms that purchasing intent is greatly affected by colors due to the impact they have on how a brand is perceived. This means that colors influence how consumers view the "personality" of the brand in question.

Additional studies have revealed that our brains prefer recognizable brands, which makes color incredibly important when creating a brand identity. It has even been suggested in Color Research & Application that it is of paramount importance for new brands to specifically target logo colors that ensure differentiation from entrenched competitors (if the competition all uses blue, you'll stand out by using purple).

It's the feeling, mood, and image that your brand creates that play a role in persuasion. Be sure to recognize that colors only come into play when they can be used to match a brand's desired personality (i.e., the use of white to communicate Apple's love of clean, simple design).

https://www.entrepreneur.com/article/233843
95 views00:08
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2017-09-12 02:58:06
The Importance of Colors in Branding
66 views23:58
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2017-09-09 23:10:20 5 Visual Branding Mistakes Too Many Businesses Make

1. Design Inconsistency
2. Me-too Branding (copying aspects of our competitors' brand)
3. Trying to Appeal to Everyone
4. Out-of-place Visuals
5. Overreliance on the Logo

https://designschool.canva.com/blog/5-visual-branding-mistakes-too-many-businesses-make/
65 views20:10
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2017-09-04 23:15:09 " There’s no ifs, ands or buts about it. There are so many different things to consider – what colour palette you use, what type of imagery to pick, what fonts go well together, how to capture that unique tone of voice. There’s so much to devise, plan out and execute, it can be frustrating and use up time that you just don’t have. So, we thought we’d make it a bit easier for you.
...
In this article we have packed together 50 beautiful brand kits that are ripe and ready for you to take away, customise and use for your own brand. Created by Canva’s very talented team of designers, these kits are beautiful, functional, and suitable for just about any brand out there, from corporate to casual. Have a browse, get inspired, and get begin designing your very own brand today! "

https://designschool.canva.com/blog/branding-templates/
70 views20:15
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2017-09-03 01:16:16 07. Set your brand voice

In an ideal world, you’d have one person constantly writing everything your brand needs, but most of the time that’s not possible. Giving the writer you have on hand guidelines for how they should dictate your brand will help avoid any instances of sounding off-brand.

You might include particular words and phrases that should always appear, or be sure to say which words should be avoided.
73 views22:16
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