The principles of the Minto PyramidThe author of this method,
Barbara Minto, worked for over 20 years at McKinsey, America's number one consultancy. Not all deals were successful, and she wanted to
understand the reasons for successes and failures in negotiations with clients, and what to do about it.
In the end, she concluded that the reason was not the skills of the firm's employees.
The main reason for this or that result is the way the information is communicated to the client.