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The principles of the Minto Pyramid The author of this method | Power Up| Productivity

The principles of the Minto Pyramid

The author of this method, Barbara Minto, worked for over 20 years at McKinsey, America's number one consultancy. Not all deals were successful, and she wanted to understand the reasons for successes and failures in negotiations with clients, and what to do about it.

In the end, she concluded that the reason was not the skills of the firm's employees. The main reason for this or that result is the way the information is communicated to the client.