New pre-IPO futures. Trax Retail: AI technologies for retailersBy our estimates, Trax Retail shares (the underlying asset of the futures) will grow by 150% ahead of its IPO.
Trax develops computer vision technologies for the retail industry. By scanning merchandise with a mobile app and cameras installed in stores, retailers can optimize allocation of products on shelves and predict future demand. The company also offers brands software that improves in-store marketing.
Trax dominates its market segment and was named one of the fastest growing technology companies on the Deloitte Technology Fast 500 list.
Over 10 funding rounds, the company has raised more than $1 billion from investors. Its current value in the over-the-counter market is $2.5B. Given the average P/S 25x for high-growth tech companies and Trax Retail’s large market size, the projected value of the company at IPO is $5-7B.
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