Kotler on Marketing Part of 10/18 in order to have a product | Blinkist Summary Book

Kotler on Marketing
Part of 10/18

in order to have a product that stands out. You can differentiate your product by choosing a unique positioning.
Positioning is about presenting your offering in a way that's relevant and appealing to your target market. That’s usually achieved by aligning the product with one or more specific benefits. For example the Head