You're Invited Part of 17/25 de that ferries you to the main | Blinkist Summary Book

You're Invited
Part of 17/25

de that ferries you to the main gates. 
Why would the park designers have created this seemingly impractical setup? Because they understand behavioral psychology very well. Tickets to Disney World are expensive. Specifically four-day passes for a family will set you back around $1 200. 
Many people experience instant buyer's remorse after handing over the money – even though they’d planned to spend it. So the park designers factored in the boat ride as a breather that allows people to relax and get into a better mood before entering the park. That way the outing starts out on a better note and everyone wins. 
The key message here is: Understanding behavioral psychology will allow you to design better events.
People are as psychologist Dan Ariely says “predictably irrational.” In fact we have over 180 cognitive biases that we’re not even aware of. That means we’re often not in charge of how we make decisions – even though we’d like to think we are. 
We can’t change this predictable