You're Invited Part of 19/25 u’ll discover how to apply your | Blinkist Summary Book

You're Invited
Part of 19/25

u’ll discover how to apply your skills to design not only events but also thriving communities that are in line with your values and ideals. 
When you’re trying to create a community start where you want to end up.
Traditionally organizations that are looking to attract new members or businesses seeking customers have a recruitment model that focuses on three moments. First there's the moment of discovery when people first encounter the organization. Then there’s engagement where people get to know it. And last there’s membership when people sign on to become part of the community. 
These phases are very important but there’s a problem: they’re usually approached in the wrong order. 
When we're creating communities we need to design backward. We need to figure out what kind of community we want to create and what our key values are. Put simply we need to define what kind of membership we’re offering people. The answer to that will influence our engagement which will determine h