YouTube is making a big push on live-stream shopping heading into the holiday season, while it’s also updating its connected ad options to offer more transparency into performance.
First off, YouTube has announced a new series of live-stream shopping events, as it looks to tap into the rise in shopper behavior leading into the holidays.
YouTube Live Shopping events
As explained by YouTube:
“The YouTube Holiday Stream and Shop will kick off on November 15th, with seven days of shoppable live streams. Fans tuning in will be able to score new products, unlock limited time offers, and get their product questions answered through live Q&A and polls with creators and other viewers.”
The latest updates add another element to this, and it’s definitely worth considering the potential of YouTube CTV campaigns in your planning.
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