Marketing in Asia

2021-07-08 07:30:00 Open / Comment

2021-07-07 07:30:00 Clever Digital Marketing Hacks to Increase Your Leads

1. Use Various Growth Marketing Tactics to Get Leads
No matter how many visitors your website generates, if you aren’t compelling them to give you their information, those raw numbers can’t be leveraged in the same way as when a prospect gives you their name, email, phone number, etc.

2. Create Gated Content
When you create a long-form piece of informational content, such as an ebook, white paper, infographic, download, etc., if the content is compelling enough, you can put it behind a lead capture form and require visitors to give you their contact information in exchange for the download.

3. Leverage Video Content
Its so easy now to create video content!
Marketo offers a 4-minute video demo but requires visitors to input their information first. This is great not only for lead generation but also will make the follow-up and closing the sale more efficient as well.

4. Spread the Word With Influencer Marketing
According to Nielsen’s Global Trust in Advertising report, more than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family.

5. Use Landing Pages
Once someone has clicked your ad, where you send them next can either make or break your campaign. A landing page is often one of the first impressions your prospect will have of your company. Optimizing your messaging, call-to-action, and other elements of this first-impression page are very important for optimizing your ad ROI.

6. Focus on the Data
For digital marketers to remain competitive, being data-driven is an absolute necessity. Everyone knows about Google Analytics but other online tools such as Heap Analytics and Mixpanel can also help with understanding your current and historical data, ascribing attribution, and making sure you’re earning the highest possible ROI from your marketing campaigns.

7. Never, Ever Stop Testing
Congratulations! You’ve set up your website, ads, pop-ups, and landing pages. Now your work is complete, and you can watch the leads roll in right? Wrong.
Your digital marketing efforts will always be a work in progress and will consistently need to be tested and optimized. Open / Comment

2021-07-05 07:30:01 ​​"Social Media is not working for my Business", they say

This meme is dedicated to those companies who

- Claim the algorithm for not growing
- Post only promotional content
- Don't have any content plan or strategy
- Are not consistent
- Who don't track their metrics
- Who think all their followers are their clients
- Who want to monetize on social media from the very first beginning
- Who don't even know who their audience is

Do you know accounts that only promote themselves? What do you think about this? Comment below! Open / Comment

2021-07-02 07:30:00 【ＴＩＴＬＥ ＴＡＧ】

Title tags are HTML code with fifty to sixty characters and it works as the name of the web page. It illustrates the website info in a single line. Myths say that title tags and description of a web page can’t raise the search engine results but these two significant elements can boost click through rates.

Title tags are the 2nd most significant on-page SEO factor, after content.

TYPES OF 𝗧𝗜𝗧𝗟𝗘 𝗧𝗔𝗚

1. Display title: This is the title that web page indicate SERPs to show using the title tag
2. Headline: This is the title that web page display at the top of your content’s page most frequently, marked with H1 tag.

In some scenarios, your display title and your headline will be the similar, but often, you will want to offer more detailed information about your article in your headline while keeping your title tag short and simple to read.

Source:
https://blog.checkseo.in/title-tags-when-to-include-title-tags-to-your-brand-business Open / Comment

2021-06-30 07:30:00 𝟓 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐫𝐞𝐧𝐝𝐬 𝐓𝐡𝐚𝐭 𝐖𝐢𝐥𝐥 𝐄𝐱𝐩𝐥𝐨𝐝𝐞 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 𝐢𝐧 𝟐𝟎𝟐𝟏

1. Relevancy wins the war

In 2021 relevancy will win the war. The key to increasing your profit this year isn't necessarily finding more leads; it's about building greater intimacy and relevance with the lead you already have, so you can provide the right solution, at the right time, to the right person.

2. Attention is the new currency

If you're not capturing (the right) attention in 2021, you lose your ability to compete without spending massive amounts of moneyon advertising and other online marketing.

3. One platform is not enough

If you think dominating a single platform is enough, think again.
Your leads on Facebook are not on YouTube, and those on YouTube are different to those reading @nimble.sg 's posts. As such, the key to your success is to repurpose your content across multiple (relevant) platforms.

4. Your marketing funnel has evolved

You cannot build a single marketing funnel that takes your audience through a predefined step-by-step process anymore. They are onto you. They have been in dozens of marketing funnels like this already.

5. Focus on the invisible ROI

It used to be enough to focus your ad spend on lead generation and sales, but not anymore. Businesses who see the greatest success are those who focus a large amount of their ad spend on brand awareness. Open / Comment