To help out in tough times, supermarket rents storefront windo | People Centric por Tomás Duarte
To help out in tough times, supermarket rents storefront windows from restaurants
INNOVATION Launched last week in Amsterdam, Reclame voor Horeca ('Ads for Hospitality') lets other businesses rent storefront window space from restaurants and bars. Supermarket chain Dirk kicked off by renting windows from nine restaurants. Advertisers pay EUR 470 to display an A0-sized poster for four weeks. Creative agency Tosti, which developed the initiative, takes EUR 170 and EUR 300 goes to the business owner. Not an amount that will save a restaurant from going under, but it can help pay a bill or two.
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