It is important to know | Why does SWC use a partner progr | Sky World Community (En)
It is important to know | Why does SWC use a partner programme?
The SWC company has been attracting investment in the string transport project since 2015. We have been using a partner programme for this purpose since the first year of operation.
A partner programme is a form of cooperation between a company and partners to provide services or sell goods. In the case of SWC, the company's partners tell potential investors about the string transport project and are rewarded for promoting the project.
Since the beginning of the string technology development, the project management has been looking for different ways to attract investment in order to start testing and implementing transport. Unfortunately, it was difficult to find investors in the post- Soviet territory who were willing to support the project that then existed only "on paper". Even today, there is no developed venture capital industry in the CIS as there is in the US, for example.
Therefore, to attract investors, there was chosen the format of the partner programme, which has several advantages:
– The company spends the budget only after it receives the result (investment). That helps to save money on advertising.
– The SWC partners are investors in the string transport. That is, they are not just offering a third-party product, but the technology that they themselves have supported. Abound 70% of SWC partners reinvest the bonuses they receive for their work into the string transport technology.
Of course, the partner programme does not always attract a consistently high level of investment. As you know, all stages of the project were underfunded, but in six and a half years the company managed to build its own production facility and successfully completed 13 out of 15 development stages.
It is thanks to the investment attracted through the partner programme that over these years UST Inc. has designed more than 15 types of transport, tested more than 10 of them, and built the Testing Centre in Belarus and is now developing the Testing Centre in Sharjah.
The partner programme helps to realise one of the main principles at the heart of the string transport project – investment is available to everyone. Everyone can help popularise the project and explain its investment attractiveness to bring a safe and secure transport future for all the world's inhabitants closer.
