🧿 Sociology UPSC Optional 🧿

2022-11-04 07:50:28

Hi!! Our Dear Fam, . The important takeaways to develop Sociological Imagination have been mentioned below In Mains 2020 Section-B In Sociology Paper 2 the below question was asked (d) How does the New Education Policy,… Open / Comment

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2022-11-03 06:57:50 Photo from Brij Mohan Open / Comment

2022-10-30 20:28:11 https://www.pmindia.gov.in/en/news_updates/pm-addresses-ias-officers-of-2020-batch-in-the-concluding-session-of-assistant-secretary-programme-2022/ Sociology Syllabus Topic-Paper-2 [Social Changes in India] { Rural and Agrarian transformation in India} -… Open / Comment

2022-10-30 15:31:06 From the mentality of ‘Rajpath’ to the sentiment of ‘Kartavya Path’

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Serve the country during the Amrit Kaal and help realise the Panch Pran.

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2022-10-30 13:07:49 1. Get 10% OFF using "DIWALI" for the Telegram group "Sociology Daily Current affairs" https://link.qoohoo.in/62c0a18153
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2022-10-27 09:25:30 https://www.newindianexpress.com/opinions/editorials/2022/oct/27/when-celebritiesendorse-thewrong-message-2512075.html


Sociology Syllabus Topic- Paper-1 [Stratification and Mobility]{Dimensions– Social stratification of class, status groups, gender, ethnicity and race, Social mobility- open and closed systems}
[Politics and Society] {ideology, Sociological theories of power, agitation}

Paper-2
[Unit- (C)Social Changes in India]{Visions of Social Change in India- Constitution, law and social change} {Politics and Society,Social and political elite}

From the mentality of ‘Rajpath’ to the sentiment of ‘Kartavya Path’

Double-speak by celebrities can be even more dangerous. When the death of George Floyd at the hands of a US police officer sparked a movement against racism—Black Lives Matter—many Bollywood stars, including Priyanka Chopra, Sonam Kapoor expressed their support on social media. However, many of them had been endorsing beauty products that claim to enhance ‘skin fairness’. By socially promoting fair skin as superior to dark complexions, aren’t we subtly promoting racism? Millions worship celebrities, be it actors, sportspersons or TV personalities. By identifying their products and brands with these celebrities, companies work up a sales strategy through the aspirational value associated with using these products. The larger-than-life image of celebrities thus has to be carefully used. Institutional checks and balances need to be in place so that celebrities and advertisers don’t post socially harmful and regressive messages.

Serve the country during the Amrit Kaal and help realise the Panch Pran.


This June, the Department of Consumer Affairs notified a set of guidelines making it mandatory for celebrities to do their due diligence before endorsing brands. The problem is that deterrence is missing. Fines have to run into crores of rupees, and the implementation machinery has to be rigorous. An ethical stand by celebrities will also work wonders. For example, Sachin Tendulkar steadfastly refused to support any tobacco product.


#kartavyapath #Azadi_ka_Amrit_Mahotsav
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#kindness_over_everything
#love_over_everything
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2022-10-26 12:13:52 Sociology UPSC Optional pinned « Get 10% OFF using "DIWALI" for the Telegram group "Sociology Daily Current affairs" https://link.qoohoo.in/62c0a18153 Only for the first 30 users » Open / Comment

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