Hooked Part of 6/17 ecifically scientists believe that addict | Blinkist Summary Book

Hooked
Part of 6/17

ecifically scientists believe that addiction hinges on how fast a substance can get into your bloodstream and travel to your brain. The quicker a substance can travel the more addictive it is. For instance the reason tobacco gets us hooked is that it takes just ten seconds from your first puff on a cigarette for the nicotine to affect your brain.
Disturbingly sugar salt and fat – the hallmarks of processed foods – only take about half a second to start affecting your brain. So when you put something sweet on your tongue like your favorite ice cream or donut the sugar changes your brain chemistry 20 times faster than both tobacco and crack cocaine. The sheer speed at which sugar salt and fat reach your brain is enough to excite your neurons and leave you craving more.
Your childhood eating habits are still affecting you today.
Many people have fond childhood memories of eating processed foods. The author remembers joyfully pouring sugar on his Cap’n Crunch breakfast cereal and fe