Scale for Success Part of 1/15 What’s in it for me? Learn ho | Blinkist Summary Book

Scale for Success
Part of 1/15


What’s in it for me? Learn how to grow your business successfully.
When you first launch your business all that you need to succeed is a good idea grit and a small amount of initial capital. After that it’s mostly in the hands of fate. But when it comes to scaling your business there are a lot more challenges that need your attention.
Scaling means raising capital hiring new staff and maintaining a positive work culture in the face of pressure and rapid change. It means new ways of marketing and learning the latest sales techniques. And perhaps most importantly it means laying a lot of groundwork before the scaling process even begins.
That’s where these blinks come in. Based on the advice of a diverse group of successful entrepreneurs they walk you through the challenges and opportunities that scaling your business can present.
In these blinks you’ll learn
why crowdfunding your growth might make sense;
how to sell with integrity; and
how to make your marketing stand out.