Scale for Success Part of 4/15 can make a world of differenc | Blinkist Summary Book

Scale for Success
Part of 4/15

can make a world of difference when it comes to scaling your business.
Crowdfunding your company's growth can be extremely advantageous.
If anyone knows that scaling your business requires large sums of cash it’s Ben Revell. When he first launched Winebuyers an online wine store back in 2015 he did it on a shoestring budget of just £3 700. But when the time came for an expansion Revell didn’t look for a bank loan or venture capital investment: instead he opted to crowdfund his company’s growth.
Crowdfunding is often used to raise money for charity but it’s also an option for small businesses trying to raise funds. In crowdfunding a large number of investors provide a firm with the capital it needs in exchange for shares in the company or interest on the loan or even a discount on the firm’s products. [Pause] But is it a good idea?
The key message here is: Crowdfunding your company's growth can be extremely advantageous.
Taking out a large loan from a bank can prove difficult