Scale for Success Part of 5/15 for many small businesses – an | Blinkist Summary Book

Scale for Success
Part of 5/15

for many small businesses – and even those which can get traditional loans may be wary about the risks associated with acquiring large-scale debt. That’s where crowdfunding comes in. Instead of taking out a loan a company can minimize its debt by choosing to sell unlisted shares or offering a discount on goods that haven’t gone into production yet.
But that’s not the only advantage crowdfunding offers. It also presents companies with an opportunity to garner publicity and exposure. When Ben Revell’s crowdfunding campaign went live it wasn’t just capital that he received he was also the happy recipient of plenty of advice from investors many of whom were industry veterans.
As with scaling in general crowdfunding does require a good deal of preparation. Any firm that’s contemplating a crowdfunding campaign should spend a long time making sure it’s considered every aspect of its plan. For example is the crowdfunding website it’s going to use a reputable one? Has the firm created a video