The Telegram advertising market is about to start blowing Pa | Product Management

The Telegram advertising market is about to start blowing

Pavel Durov announced the launch of Telegram's own advertising platform that will be based not on collecting the data from users, but on the channels' topics – users' interests. And is it said in today's visionary WSJ article, “Telegram intends to demonstrate that precise, context-based advertising is not only an ethical alternative to targeted advertising, but can be just as efficient,”, but I think we shouldn't hesitate about it and should predict that it's going to be *more effective.

The Telegram advertising market in Russia is already more than $200M. And it is scaling worldwide besides the official marketing platform is not launched yet.

Native ads can be incredibly powerful and it also requires many native-ads-specialists hence brings people a big opportunity in the next years.