Great research from Deloitte. You can read full detailed repor | Product Management

Great research from Deloitte. You can read full detailed report. I have here 7 trends from it.

1. Purpose
Organizations that know why they exist and who they’re built to serve may be uniquely positioned to navigate unprecedented change.

2. Agility
An increasingly digital world makes the case for an agile marketing strategy.

3. Human Experience
Organizations should view themselves as human entities that mirror—and support—the values of those they are built to serve.

4. Trust
To build trust in these turbulent times, brands should look beyond demographics to what people value—and ensure their promises are in sync with their abilities to deliver on them.

5. Participation
Marketers can benefit—and stay ahead of the competition—by crafting an engagement strategy that leans into customer participation at its deepest levels.

6. Fusion
Organizations can better help the people they serve by creating innovative experiences through cross-industry fusions.

7. Talent
Talent models that evolve to accommodate new workflows, technology, and skill sets can elevate the potential of marketing teams.