The rhetorical triangle breaks down how messages travel betwee | Ads Empire Marketing >>> Advertisment, SEO, SMM, Affiliate Marketing, Shopify

The rhetorical triangle breaks down how messages travel between speakers and audiences. Basically, the speaker uses three appeals:

Pathos is an appeal to the audience’s feelings.
Ethos is an appeal to the speaker’s credibility.
Logos is as an appeal to the audience’s logic, using facts and evidence.
The most inspiring ads use some combination of these appeals -- ideally all three.

Successful motivational, and inspiring ads add credibility to a brand (ethos) by showing a tangible issue that needs to be overcome (logos). If the message is clear and authentic, it stirs the audience emotionally (pathos).The rhetorical triangle breaks down how messages travel between speakers and audiences. Basically, the speaker uses three appeals:

Pathos is an appeal to the audience’s feelings.
Ethos is an appeal to the speaker’s credibility.
Logos is as an appeal to the audience’s logic, using facts and evidence.
The most inspiring ads use some combination of these appeals -- ideally all three.

Successful motivational, and inspiring ads add credibility to a brand (ethos) by showing a tangible issue that needs to be overcome (logos). If the message is clear and authentic, it stirs the audience emotionally (pathos).

See these appeals at work in the advertisement examples to follow.