Interesting numbers about marketing in the Metaverse before th | Anna.DEVAR
Interesting numbers about marketing in the Metaverse before the new week begins. The data is for the U.S., but the trend is the same for the rest of the country.
In a survey of 500 marketers, the report found that, overall, 24% plan to drop some kind of campaign in the metaverse in the next year.
Of those who have metaverse activations in the works, 39% say they are trying AR (augmented reality) or VR (virtual reality) experiences. A mere 17% are attempting some kind of NFT promotion. And 67% of marketers who are delving in the metaverse are committing a quarter or more of their marketing budget on these efforts.
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