Scale for Success Part of 8/15 th employees like a bank balan | Blinkist Summary Book

Scale for Success
Part of 8/15

th employees like a bank balance – gratitude and praise are deposits and criticism is a kind of withdrawal. As with a normal bank account you should always aim to be in the green.
Finally take the time to onboard employees properly. If you want workers to find value in their work you need to help them identify with the company’s mission and key objectives. Taking the time to do this when they first join the firm will pay dividends in the long run.
Tailor your marketing toward real human beings.
When you’re running a small business marketing is usually pretty straightforward. Rather than elaborate strategies and complex campaigns most small firms begin with little more than a website and a social media page or two.
But when it’s time to scale all of that changes. The marketing strategies you relied on in the early days won’t propel your expansion as you grow – and all of a sudden marketing seems to require a whole lot more time effort and thought.
Whatever the details of your o