Scale for Success Part of 10/15 ins and outs of your product | Blinkist Summary Book

Scale for Success
Part of 10/15

ins and outs of your product offerings focus on the customers themselves . How can you make their lives better or easier? What problems of theirs can you solve?
Anchoring your product in potential customers’ lives rather than in your firm’s own narrative makes your marketing far more likely to hit home – and vastly increases the odds that it’ll generate both customer engagement and sales.
Sell honestly and with a sense of genuine curiosity.
Salespeople are vital to the success of any business – but it’s fair to say that in the mind of the general public the profession’s reputation isn’t ideal.
You see lots of people think of sales as an area dominated by smooth-talking charming but ultimately dishonest hucksters – and according to Andrew Milbourn a sales expert and CEO of Kiss The Fish they’re not that far from the truth.
In the past Milbourn says salespeople have too often been fraudulent and selfish. But the time has come for sales to be re-imagined and for salespeople to be