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2021-09-23 06:39:44 Kotler on Marketing
Part of 4/18

tics. As we’ll see later firms can adapt the so-called Four P’s framework – that is product price place and promotion – to help choose effective marketing tactics.
Once you’ve implemented your tactics it’s time for the final stage: evaluation. You can’t rely on the same marketing strategy forever – it’s imperative to continuously test your marketing efforts to ensure they’re still effective. Successful companies are those that show a willingness to listen to customer feedback undertake regular auditing and adapt to good ideas wherever – and whenever – they emerge.
Research is crucial to identifying and evaluating marketing opportunities.
All marketing can be categorized into one of three types: responsive anticipative or need-shaping.
Most businesses fall into the first category responsive marketing which is about identifying and fulfilling pre-existing needs. The invention of the washing machine is an example of responsive marketing because it answered the pre-existing need to Open / Comment

2021-09-23 06:39:44 Kotler on Marketing
Part of 3/18

sources.
The first stage then is research. Without research a company enters the market blind. A newly launched product isn’t likely to meet with success if there isn’t a desire for it. That means that prior to anything else it’s essential to learn about consumers’ needs tastes and income levels – as well as about any likely competitors.
The next stage is to choose your target market. Consumers aren’t all the same and not every consumer will be a profitable prospect. So it pays to streamline your marketing efforts by targeting only those consumers that have the means and the desire to buy your product. 
The third stage is to position your product to appeal to this market. Product positioning refers to how you plan on communicating the value of your offering to consumers. For example the car manufacturer Volvo actively targets safety-conscious consumers by positioning their cars as the safest on the market.
At this point it’s time to execute your vision by implementing marketing tac Open / Comment

2021-09-16 06:39:44 Political Order and Political Decay
Part of 0/15

Political Order and Political Decay (2014) contrasts the history of democracy in America with its current condition to reveal the fundamental flaws of our modern democracy. From a declining middle class to selfish lobbyists and unadaptable institutions these blinks explain just a few sources of political decay in the United States. Open / Comment

2021-09-15 06:40:01 The Power of Giving Away Power
Part of 18/18

ionship and opening up. 
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We’d love to hear what you think about our content! Just drop an email to [email Open / Comment

2021-09-15 06:40:00 The Power of Giving Away Power
Part of 17/18

woman at a Q Open / Comment

2021-09-15 06:40:00 The Power of Giving Away Power
Part of 16/18

rk alone. We sit at big tables with people from all kinds of backgrounds and we have to find a way to work together. This is increasingly important in a world of growing complexity and mounting uncertainty. This world requires flexibility in our thinking and in our organizations. 
For that we’ll have to redefine what good leadership means. Recent studies suggest that the leaders of the world’s best companies are actually very humble even shy. But they have something else in common: they’re extremely motivated by group achievements. They create space for everyone to succeed together. 
We can start by reworking the themes of our graduation speeches – away from the pyramid mindset and towards a constellation mindset. “Don’t give up” would become “Give up power – to make more for everyone.” “Embrace failure” would become “Embrace uncertainty.” And “Work hard” would become “Work through hard things together.” 
Or we could simply follow the advice that then-president Obama gave to a young Open / Comment

2021-09-15 06:40:00 The Power of Giving Away Power
Part of 15/18

it. But it’s also hard to unlearn it. Even those of us who know better keep backsliding.
The author experienced this himself with Obama’s 2012 reelection campaign. The feeling of building something big together which had energized the 2008 election had largely subsided. The re-election campaign focused more on Obama as a person than the movement surrounding him. And the unofficial slogan “respect empower include” was amended by one telling word. It now went: “respect empower include win.”
The key message here is: It will be hard work to let go of our pyramid mindset – but the future demands it of us. 
Commencement speeches at university graduations are a good barometer for the things our society values. American radio station NPR recently compared 350 of them to determine the most common themes. Among the top five: “Don’t give up ” “Embrace failure ” and “Work hard.”
Notice anything? All of this advice addresses one person and one person only. But out in the real world we rarely wo Open / Comment

2021-09-08 06:40:12 Staring Down the Wolf
Part of 19/20

peaking up. 
Though many of the SEAL leaders hated the videoconference idea when Mags first proposed it they quickly found that these reflection sessions became an essential protocol for everyone’s success. By regularly coming together they were able to learn from each other and spot troubling trends before they became major issues. The result? More confidence new knowledge aligned teams and better missions.
Final summary
The key message in these blinks:
Fear anxiety and negative thinking can hold many leaders back in difficult situations. To overcome these unproductive patterns develop routines grounded in courage integrity and resilience. Push yourself to practice these positive behaviors before entering any stressful situation and you’ll have them at your disposal when the pressure’s on.
Actionable advice:
Journal every morning.
Journaling is a great and easy way to approach problem-solving – so try making it a part of your morning ritual! To deal with a problem write dow Open / Comment

2021-09-08 06:40:11 Staring Down the Wolf
Part of 18/20

sed communication.
Alignment comes from communication but what you communicate carries a lot of weight. Meaningless meetings don’t help align teams – if anything they add confusion and frustration. So it’s more accurate to say that alignment comes from focused communication that honors transparency and collective learning.
This is particularly important in the military given that it needs to coordinate dozens of teams spanning a range of agencies organizations and countries. Getting everyone on the same page is an enormous challenge that is quite literally the difference between victory and defeat. 
To keep meetings focused Mags and other military leaders used to kick off with the Navy’s overarching mission and vision. This was followed by the goals or agenda for the call. After that they’d cede the floor and let different teams speak. This openness was critical for sharing information – things like challenges risks learnings and opportunities. Good communication involves everyone s Open / Comment

2021-09-08 06:40:09 Staring Down the Wolf
Part of 17/20

obstacle.
Keep teams aligned through open and focused communication.
Before retiring Mike “Mags” Magaraci was the most senior enlisted SEAL in the counterterrorism unit. He was a leader of leaders and many senior officers reported to him. Far from being easy the job was like herding lions. The very qualities that make SEALs elite – like independence and a willingness to challenge the status quo – also make them challenging to rein in.
Mags had one major issue: How could he get all these leaders on the same page? His solution ended up being simple but elegant. He scheduled a weekly videoconference called the “engaged leadership reflection session” to share visions missions and big-picture updates. It also gave leaders an opportunity to answer questions that promoted alignment on focus innovation successes failures and morale. It wasn’t rocket science but the payoff from everyone being on the same page was massive.
The key message here is: Keep teams aligned through open and focu Open / Comment