Start With Why: How Great Leaders Inspire Everyone To Take Action'Start With Why' is about a naturally occurring pattern, a way of
thinking, acting and communicating that gives some leaders the ability to inspire those around them.
In early 1900s, two teams, unknown to each other, embarked upon the same quest- the quest to fly. Samuel
Langley was a well known professor with powerful friends like Andrew Carnegie & Alexander Graham Bell. With a grant of $50,000 and a team comprising some of the best brains of the time, Langley set off to fly. At the same time in Dayton, Ohio, the Wright Brothers put together a prototype in their humble bicycle shop, without any funding or any top notch team. On December 17th 1903, Wright Brothers became the first men to fly. Why did a well-funded and better qualified team fail in front of humble bicycle workshop owners? Do we know the real reason behind why some organisations succeed and some don't? Read on to find out.
