The Lean Startup: How Constant Innovation Creates Radically Successful Businesses Most new businesses fail. But most of those failures would have been preventable if the Lean Startup methodology had been followed. In this Lean Startup summary, we’ll give you the key takeaways you need in a succinct way, but with enough detail, so you fully understand those key concepts.
The Lean Startup is about learning what your customers really want — and learning it quickly. It’s about continuously testing what you think your customers might want and adapting based on the results — and doing this before you run out of money.
The book was written by Eric Ries, who used Lean Startup principles to grow his company (IMVU) from a fledgling startup to a business with a $50 million annual turnover.
