According to Gemini's report titled - 2022 Global State of Crypto:
• 45% of all crypto owners in the US, Latin America, and Asia Pacific first bought crypto in 2021.
• Over 50% of crypto owners in Brazil (51%), Hong Kong (51%), and India (54%) got started in 2021.
• 47% of those who plan to purchase crypto for the first time in the next year are women.
Source: www.gemini.com/state-of-crypto