The rule of 7 The rule of 7 is an idea in marketing that it | Business psy

The rule of 7

The rule of 7 is an idea in marketing that it can take hearing a message 7 times before we might take action.

If you're trying to get people to try something new be it buying food, downloading your app, watching a movie, or a choosing an electric car, it takes a while and repeated exposure before you can expect it to pay off.