Facebook said Thursday it was changing its corporate name to M | Business Insider

Facebook said Thursday it was changing its corporate name to Meta, leaning into its “meta verse” mission. But can it save Facebook from this month’s massive PR nightmare?

The company is trying to "divert the conversation from their current problems onto the metaverse, which is exciting and futuristic," according to Anne Olderog — senior partner at the consulting firm Vivaldi with 20 years of brand strategy experience.

But some experts say Facebook still has to do the "fundamental work" and win the consumer's trust back.

Meanwhile, Mark Zuckerberg said it was "ridiculous" for people to think that he changed Facebook's name because of the recent wave of backlash.

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