Apple CEO Tim Cook starts every day at 5 a.m. by reading email | Business Insider

Apple CEO Tim Cook starts every day at 5 a.m. by reading emails and notes from customers about the impact of its technology, he told GQ.

He said it's inspiring to understand how Apple's technology is impacting lives – both good and bad.

Open emails are a way to show that the company is motivated by customer feedback. Read more here, and share this @BusinessInsider story with an Apple customer you know.