Dear Ladies and Gentlemen,
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Incredible Fly Emirates ad:
The @cabincrew actually climbed the Burj Khalifa, the tallest building in the world. A whole protocol was developed so that everything would go safely, and from about level 160, you had to walk up the stairs. Be sure to see how it was filmed - that is still a challenge. But it was worth it: it is now one of the "tallest" ads in history.
