𝚃𝚠𝚒𝚝𝚝𝚎𝚛 𝙷𝚊𝚜 𝙼𝚊𝚍𝚎 𝙳𝚎𝚌𝚎𝚗𝚝 𝙿𝚛𝚘𝚐𝚛𝚎𝚜𝚜 𝙸𝚗 𝚃𝚑𝚎 𝙻𝚊𝚜𝚝 𝟻 𝚈𝚎𝚊𝚛𝚜
Under Dorsey's most recent reign, Twitter made substantial progress — almost doubling its daily active user base since 2017. But, as always, some investors wanted more. Leading the charge against Dorsey was Elliott Management, an activist hedge fund, which last year bought 4% of Twitter, and agitated to have Dorsey removed as CEO. In the end, they reached a deal, and Jack stayed on for another 18 months, until recent week when he joined the great resignation.
Agrawal will have a wish-list of things to get done in the next 5 years, but in short: to keep growing the user base, monetize users more effectively and make it into as few "big tech is bad" headlines as possible.
Despite a lot of effort and investment Twitter just can't squeeze out the revenue from its users that Facebook is able to. Twitter makes around $2 a month per active daily user vs. Facebook's ~$5.
𝙲𝚑𝚊𝚛𝚝𝚛 | 𝙳𝚊𝚝𝚊 𝚂𝚝𝚘𝚛𝚢𝚝𝚎𝚕𝚕𝚒𝚗𝚐
