𝚃𝚑𝚎 𝚅𝚒𝚍𝚎𝚘 𝙶𝚊𝚖𝚎 𝙸𝚗𝚍𝚞𝚜𝚝𝚛𝚢 𝙸𝚜 𝙱𝚒𝚐𝚐𝚎𝚛 𝚃𝚑𝚊𝚗 𝚃𝚑𝚎𝚎 𝙱𝚘𝚡 𝙾𝚏𝚏𝚒𝚌𝚎... 𝙱𝚢 𝙰 𝙻𝚘𝚝
The chart gives some context on just how big the video game biz is. Last year the video game industry was pegged at somewhere around $180bn. That's roughly 10x what the global movie industry brought in at the box office last year. Admittedly last year the movie industry was still dealing with a pandemic hangover, but even in its best ever year the box office only brought in $39bn.
Video games may not carry the cultural impact of movies yet, but as a market they are in a completely different league. Mobile games, that is games played on a smartphone or tablet, have grown so quickly that they are now bigger than console & PC games combined.
Zynga's pivot to mobile is a great example of a company that's been flexible to its rapidly changing surroundings. Mobile games that almost killed them, now is the reason that got them $12.7bn.
𝙲𝚑𝚊𝚛𝚝𝚛 | 𝙳𝚊𝚝𝚊 𝚂𝚝𝚘𝚛𝚢𝚝𝚎𝚕𝚕𝚒𝚗𝚐
