𝙰𝚖𝚊𝚣𝚘𝚗'𝚜 𝙰𝚍 𝙱𝚞𝚜𝚒𝚗𝚎𝚜𝚜 𝙸𝚜 𝙷𝚞𝚐𝚎
The big tech news flow just keeps coming, and recently it was Amazon's turn.
The e-commerce giant did a Google, not a Facebook, reporting an impressive set of results on all fronts — and revealing for the first time just how big its advertising business is.
Amazon isn't the first company you think of when you think of ads, but a careful search for any product on their website or app will reveal an enormous number of embedded ads. Want to get your product further up the page? Pay for a sponsored slot. Want to run a video showing your product off in between the search results? Buy an ad.
And a lot of people are doing just that.
Amazon made almost $10bn last quarter from advertising, which makes it a bigger advertising business than YouTube, which reeled in $8.6bn, and more than double what Twitter, Snapchat and Pinterest make combined.
𝙲𝚑𝚊𝚛𝚝𝚛 | 𝙳𝚊𝚝𝚊 𝚂𝚝𝚘𝚛𝚢𝚝𝚎𝚕𝚕𝚒𝚗𝚐
