"𝙻𝚒𝚗𝚔 𝙸𝚗 𝙱𝚒𝚘" 𝙲𝚘𝚖𝚙𝚊𝚗𝚢 𝙻𝚒𝚗𝚔𝚝𝚛𝚎𝚎 𝙸𝚜 𝙽𝚘𝚠 𝚆𝚘𝚛𝚝𝚑 $𝟷.𝟹 𝙱𝚒𝚕𝚕𝚒𝚘𝚗
This week Aussie company Linktree announced it had raised a fresh $110m of investment, valuing the company at $1.3 billion.
Hence, "link in bio" refers to a common tactic on social media, in which influencers or brands put links in the bio section of their profile, to drive traffic to their other websites, stores or social media accounts.
Linktree's founders noticed this behavior, and put together an unbelievably simple product - a super simple landing page that could host a bunch of URLs and links. The result was that celebrities, influencers and brands could just put one link in their bio, which itself would then have multiple links to whatever they wanted. That simple product, which admittedly has evolved, is now worth $1.3 billion.
Sometimes the really simple ideas are the best.
𝙲𝚑𝚊𝚛𝚝𝚛 | 𝙳𝚊𝚝𝚊 𝚂𝚝𝚘𝚛𝚢𝚝𝚎𝚕𝚕𝚒𝚗𝚐
