𝙸𝚗 𝚃𝚑𝚎 𝙼𝚘𝚖𝚎𝚗𝚝: 𝚂𝚝𝚛𝚒𝚙𝚙𝚎𝚍 𝙱𝚊𝚌𝚔 𝚂𝚘𝚌𝚒𝚊𝚕 𝙰𝚙𝚙𝚜 𝙰𝚛𝚎 𝙶𝚊𝚒𝚗𝚒𝚗𝚐 𝚃𝚛𝚊𝚌𝚝𝚒𝚘𝚗
The last thing you probably feel like you need right now is another social media app to spend your time scrolling on. Which is exactly why the recent rise of app BeReal is so interesting.
Every day, at a completely different time, everyone on BeReal is notified simultaneously to capture and share a photo. Sounds like a simple (and annoying) notification — but the kicker is that you only have 2 minutes to do so.
The idea is that the spontaneity removes the ability for users to "airbrush" their life. Having a dull lunch? Take a photo of that. Doing homework? That's fine. On a long car journey? Snap a pic. BeReal claims to be a "new and unique way to discover who your friends really are in their daily life" (without just hanging out with them of course).
𝙲𝚑𝚊𝚛𝚝𝚛 | 𝙳𝚊𝚝𝚊 𝚂𝚝𝚘𝚛𝚢𝚝𝚎𝚕𝚕𝚒𝚗𝚐
