𝚃𝚑𝚎 𝙱𝚊𝚝𝚝𝚕𝚎 𝙵𝚘𝚛 𝚂𝚎𝚌𝚘𝚗𝚍 𝙿𝚕𝚊𝚌𝚎 𝙸𝚗 𝙸𝚗𝚝𝚎𝚛𝚗𝚎𝚝 𝚂𝚎𝚊𝚛𝚌𝚑: 𝙱𝚒𝚗𝚐 𝙲𝚕𝚒𝚗𝚐𝚜 𝙾𝚗
With more than 87% US market share (according to StatCounter), Google has never looked likely to be toppled from its perch — but that hasn't stopped people from trying.
This week a new competitor sprung up. "You" launched announced a $20m round of investment from some notable VCs.
For a long time, the silver medal of internet search has belonged to Yahoo! or Microsoft's Bing, each of which has held onto somewhere between 5% and 10% of the search market share for the last decade.
Rivals like Ecosia, which promises to plant trees with its revenue, and DuckDuckGo, which is focused on data privacy, have gotten some decent traction recently. DuckDuckGo in particular secured 2% of the market. That's impressive, but it's been 13 years in the making, which shows how hard it is to compete against a company whose product is literally a verb.
𝙲𝚑𝚊𝚛𝚝𝚛 | 𝙳𝚊𝚝𝚊 𝚂𝚝𝚘𝚛𝚢𝚝𝚎𝚕𝚕𝚒𝚗𝚐
