𝙷𝚘𝚠 𝚃𝚑𝚎 𝙽𝚎𝚠 𝚈𝚘𝚛𝚔 𝚃𝚒𝚖𝚎𝚜 𝙼𝚊𝚔𝚎𝚜 𝙸𝚝𝚜 𝙼𝚘𝚗𝚎𝚢
The New York Times is the biggest English-language news organization in the world, counting almost 8.4 million paid subscribers as of its latest update from last week.
How it makes its money has changed — and is changing — quite dramatically.
Like other modern media entities, the NYTimes has been fundamentally changing its business model in two ways. There's the ongoing shift from print revenue to digital revenue, and an ongoing shift away from advertising into subscription revenue.
7.6 million of the NYTimes subscribers are digital-only. But that only accounts for ~40% of revenue.
That's because, even though it's dying, print is still a chunk of the core business. Now NYT has 795,000 print subscribers, a 4% drop in a time when everything has been going online. Print is dying, but it's taking its time. Maybe it'll never die? Or make a comeback like Vinyl.
𝙲𝚑𝚊𝚛𝚝𝚛 | 𝙳𝚊𝚝𝚊 𝚂𝚝𝚘𝚛𝚢𝚝𝚎𝚕𝚕𝚒𝚗𝚐
