𝚃𝚒𝚔𝚃𝚘𝚔 𝙹𝚘𝚒𝚗𝚜 𝚃𝚑𝚎 𝙱𝚒𝚕𝚕𝚒𝚘𝚗 𝚄𝚜𝚎𝚛 𝙲𝚕𝚞𝚋 - 𝙳𝚘𝚒𝚗𝚐 𝚂𝚘 𝙸𝚗 𝚁𝚎𝚌𝚘𝚛𝚍 𝚃𝚒𝚖𝚎
TikTok has officially entered the big leagues of the world of social media, announcing hitting one billion monthly active users.
With its initial release in September 2016, TikTok's announcement means that it has taken the app just over 5 years to hit the 10-figure club. That's quicker than it took Facebook (8.7 years), WhatsApp (6.2 years), Instagram (7.7 years) and YouTube (8.1 years) to get to the same milestone.
In fact, the only platform that technically reached the milestone faster than TikTok is Facebook Messenger — which obviously had an enormous leg up from the main Facebook platform.
If the current trend continues, the data suggests a platform started today could reach the billion mark in just 3 or 4 years as tech adoption cycles continue to get faster. But just how many compelling social media mechanics are left to be discovered?
𝙲𝚑𝚊𝚛𝚝𝚛 | 𝙳𝚊𝚝𝚊 𝚂𝚝𝚘𝚛𝚢𝚝𝚎𝚕𝚕𝚒𝚗𝚐
