2022-01-29 10:00:01
𝙲𝚑𝚒𝚙𝚘𝚝𝚕𝚎 𝙼𝚎𝚡𝚒𝚌𝚊𝚗 𝙶𝚛𝚒𝚕𝚕 𝚆𝚊𝚗𝚝𝚜 𝚃𝚘 𝙴𝚊𝚝 𝚃𝚊𝚌𝚘 𝙱𝚎𝚕𝚕'𝚜 𝙻𝚞𝚗𝚌𝚑
Fast Mexican (or Tex-Mex) food is a really hot market — and Chipotle is catching up to Taco Bell, the biggest Mexican-based fast food chain in the US. Last year Taco Bell's sales were flat YoY, but Chipotle grew 7%.
So it's interesting that recently Taco Bell announced its latest innovation to re-invigorate growth: the Taco Lover's Pass subscription, which gives you one taco a day for a whole month for $10.
The idea is that you might stop by Taco Bell for your free taco, and decide that actually you were hungry and thirsty after all, and end up adding to your order.
Taco Bell isn't the first to experiment with subscriptions. Panera has one for drinks, and Sweetgreen just launched a loyalty subscription for its salads.
So far the jury's out on whether these subscriptions actually work, or if they're more of a short-term gimmick.
𝙲𝚑𝚊𝚛𝚝𝚛 | 𝙳𝚊𝚝𝚊 𝚂𝚝𝚘𝚛𝚢𝚝𝚎𝚕𝚕𝚒𝚗𝚐
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