For the summer barbecue season, Heinz released ketchup in a gl | Crazy Marketing

For the summer barbecue season, Heinz released ketchup in a glass bottle with a thermal indicator label. Its color changes depending on the temperature.

And the brand was inspired to create a video by a beer advertisement: smoke and water droplets flowing down a cold bottle.

Now gourmets can enjoy dipping hot, crispy fries in ice cold ketchup.