The Liquid Death water brand is distinguished by a special approach to marketing. They even turned blind testing of drinks into complete trash. To do this, they offered people to choose between their soda for two bucks and the most expensive water in the world.
The people who participated in the test almost unanimously voted for Liquid Death water. The secret of success is simple: expensive water was with disgusting additives - with squid ink, liquid cheeseburger, etc.
With this approach, even tap water will seem delicious :)
