#bookoftheweek
Every innovation is new and unique. You can’t invent an operating system, a social network, or a search engine. They are already invented by Microsoft, Facebook, and Google respectively. You can only copy what already exists and improve it
What you can do is to try and find a breakthrough idea in an unexpected place There’s always someone who thinks differently from what everyone else thinks today. The result of this thinking is something fresh and strange, but it’s the way to create a business that shapes the future
Zero to One provides an interesting view of the future of progress, where startups are at the forefront
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