​​The Beginner's Guide to Small-Business Marketing Online Eff | Business Startup

​​The Beginner's Guide to Small-Business Marketing Online

Effectively spreading your message and showcasing your value doesn’t need to cost a fortune. Below are some free marketing ideas across five digital marketing strategies that will put your small business front and center.

1. Search engine optimization (SEO): SEO is super important, which is why companies have entire teams—even departments—tinkering away on it, but don’t let that intimidate you. As a small-business owner, the most straightforward ways to give SEO the DIY treatment.

2. Remarketing: You know how that product you liked online is popping up on almost every site you visit? That’s remarketing, also known as ‘retargeting’.

3. Content marketing: Free, high-quality content is a brilliant way to show potential customers that you know what you’re talking about.

4. Social media marketing: Social media is where small businesses are concentrating much of their marketing energy (and budgets) and with good reason—it provides a direct line to your audience. It’s also a nifty way to build awareness around your brand and entice potential customers to convert.

5. Email marketing: This is about building a database of your existing and potential customers.

Source: canva.