It seems simple, There are three selling points that matter | Digital Marketing

It seems simple,

There are three selling points that matter to the modern audience:

-what your product does,
-what makes it stand out from the rest, and
-how it helps them in their lives.

All of this is easily translated into a three-step marketing copy formula consisting of

Features, Advantages, and Benefits (FAB)

Imagine you’re selling a new, portable video game console that you can take it anywhere and you can use it on the bus, in the car, etc.
You don’t need to wait to be at home to finally, play your games.

Feature- You can take it anywhere
Advantage- You can use it on the bus
Benefit- Don’t need to wait to be at home to finally, play your games.

Notice how that all connects together.

You’re taking a feature that would otherwise seem pretty hollow, and using the advantage to transition it into a deep explanation of how that impacts the buyer’s daily life.

PS- You can use this formula in any business depends on what it is you’re selling.