Tag1. BERT (Upcoming)- Bidirectional Encoder Representations from Transformers 2. Medic (core update) - Impact on Medical Sites 3. YMYL- Your Money Your Life 4. EAT- Expertise, authoritativeness, trustworthiness 5. Hawk- Eyes on duplicate business listings 6. Fred- Random name ( sarcastic) 7. Possum - Play possum i.e., pretend not to understand what's going on (regarding Google My business listing) 8. RankBrain- a machine-learning artificial intelligence 9. Mobile Friendly - 10. Hummingbird- Speed 11. Panda - From Google staffer Navneet Panda 12. Penguin - Initial name "webspam" (no reason for the name change) 13. Pigeon- Pigeon name decided on because this is a local search update and pigeons tend to fly back home. 14. Payday - regarding payday loan, pornographic andother heavily spammed queries. 15. Pirate- copyright reports 16. EMD- Exact Match Domain
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