Digital Marketing Knowledge

2021-04-10 11:17:45 #2021 Open / Comment

2021-04-06 09:57:17 Update Open / Comment

2021-04-06 09:56:44 Posting Time is Everything
Post Smarter to get attention Open / Comment

2021-04-06 09:49:41 Open / Comment

2020-10-03 21:50:49 Open / Comment

2020-09-22 20:43:33 5 Digital Marketing Trends That Will Explode Your Brand Awareness in 2020


1.  Relevancy wins the war

In 2020 relevancy will win the war. If you want to increase your profit this year, it isn't about creating more leads, it's about building greater intimacy and relevance with the leads you have, so you provide the right solution, to the right people, at the right time. @Digitalmarketing18

2. Attention is the new currency

If you're not capturing (the right) attention in 2020, you lose your ability to compete without spending massive amounts of moneyon advertising and other online marketing.

3.  One platform is not enough

If you think dominating a single platform is enough, think again.
Your leads on Facebook are not on YouTube, and those on YouTube are different to those reading @Digitalmarketing18 's posts. As such, the key to your success is to repurpose your content across multiple (relevant) platforms.

4. Your marketing funnel has evolved

You cannot build a single marketing funnel that takes your audience through a predefined step-by-step process anymore. They are onto you. They have been in dozens of marketing funnels like this already.

5. Focus on the invisible ROI

It used to be enough to focus your ad spend on lead generation and sales, but not anymore. My clients who see the greatest success are those who focus a large amount of their ad spend @Digitalmarketing18 on brand awareness. Open / Comment

2020-08-23 10:30:01
How can you keep track of your Facebook ads?
⠀@Digitalmarketing18

A Facebook Pixel is a tracking code that is found in the of your website to track conversions and collect re-targeting data. You can use the data to remarket potential leads, create lookalike audiences and track conversions.

By using Facebook Pixels!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Pixels are cookies that are placed on your landing page or website. It keeps track of whoever visits your page so you know exactly which ads are working!
@Digitalmarketing18

Create, organize and use your Facebook pixels in future ads to constantly improve your targeting and become more efficient. Pixels rule. Open / Comment

2020-07-15 07:53:40 #Google Algorithm names

Tag1. BERT (Upcoming)- Bidirectional Encoder
Representations from Transformers @Digitalmarketing18
2. Medic (core update) - Impact on Medical Sites
3. YMYL- Your Money Your Life
4. EAT- Expertise, authoritativeness, trustworthiness
5. Hawk- Eyes on duplicate business listings
6. Fred- Random name ( sarcastic)
7. Possum - Play possum i.e., pretend not to
understand what's going on (regarding Google My
business listing)
8. RankBrain- a machine-learning artificial intelligence
9. Mobile Friendly - @Digitalmarketing18
10. Hummingbird- Speed
11. Panda - From Google staffer Navneet Panda
12. Penguin - Initial name "webspam" (no reason for
the name change)
13. Pigeon- Pigeon name decided on because this
is a local search update and pigeons tend to fly back
home. @Digitalmarketing18
14. Payday - regarding payday loan, pornographic andother heavily spammed queries.
15. Pirate- copyright reports
16. EMD- Exact Match Domain Open / Comment

2020-07-14 04:04:28 Crawl depth
Crawl Depth is the extent to which a search engine indexes pages within a website. Most sites contain multiple pages, which in turn can contain subpages. The pages and subpages grow deeper in a manner similar to the way folders and subfolders (or directories and subdirectories) grow deeper in computer storage.
@Digitalmarketing18

In general, the further down in the Web site hierarchy a particular page appears, the smaller the chance that it will appear with a high rank in a search engine results page (SERP). A Web site's home page has a crawl depth of 0 by default. Pages in the same site that are linked directly (with one click) from within the home page have a crawl depth of 1; pages that are linked directly from within crawl-depth-1 pages have a crawl depth of 2, and so on. @Digitalmarketing18 Open / Comment

2020-07-14 04:00:36 A crawler
-- also known as a spider or bot -- is a program that visits websites and reads their pages and other information in order to create entries for a search engine index. Open / Comment