2021-09-04 13:30:04
𝐒𝐭𝐨𝐫𝐲𝐛𝐨𝐚𝐫𝐝 𝐟𝐨𝐫 𝐁𝐫𝐚𝐧𝐝 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 - 𝐇𝐨𝐰 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐰𝐨𝐫𝐤
There are 7 elements to a great story and once you understand this framework you gonna see this in almost every movie you watch.
So here is how to tell your brand story in a nutshell:
1. There’s a Hero who wants something (which is your customer).
2. Next, the hero encounters a problem before they get what they want.
3. Then a Guide steps in (which is your brand) to help them win.
4. Next, the guide gives them a plan to overcome that problem.
5. The guide calls Hero to action (they never take action on their own).
6. That action helps them avoid failure & ends in success (outcome).
7. At the end, the story results in the Hero’s transformation.
source: ebaqdesign
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