#stan #mmm #marketing_mix_model #guide #Adstock #diminishing_r | DS/ML 🇺🇦

#stan #mmm #marketing_mix_model #guide #Adstock #diminishing_return #ROAS #mROAS
https://towardsdatascience.com/python-stan-implementation-of-multiplicative-marketing-mix-model-with-deep-dive-into-adstock-a7320865b334