2021-12-10 19:06:39
Due to the pandemic, many borders are still closed for people. But not for eCommerce! Online shopping became as relevant as ever.
In order to grow their business, some merchants decide to conquer new foreign markets.
Market research.
People are different and if you want to sell abroad examine customers’ culture, traditions, religion, holidays, etc. This information will be useful when you start creating your marketing campaign.
Translate content.
You can do this with the help of special applications. For example, you can use LangShop. It provides multiple types of translation and the biggest number of supported languages. Furthermore, you can add a currency selector.
Multilingual SEO.
Do you want foreign customers to find your store? Then, the next step is multilingual SEO. It includes domains, dedicated links, hreflang tags, multilingual keywords. All these components tell the search engine what language is used on the page. Usually, translation or special SEO applications have options that add hreflang tags, allow add domains, etc. And you don't need to worry about them.
Marketing.
This step is closely related to the first point. For example, you can't use the same images for different countries because every country has its traditions, symbols, colors, standards, preferences, etc. The most popular example is that white color is a symbol of purity and joy, but in Asian countries, it is usually used for funeral events. Therefore, you should select attentively what colors and symbols to use, what themes you can use in promotion, and which are better to avoid.
So, before start selling internationally prepare thoroughly. The good news is that Shopify provides solutions that can simplify this process.
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