live down Meaning to have people forget about something emba | English Language

live down

Meaning
to have people forget about something embarrassing or silly that you've 

For example

live down sth I'll never live down the fact that I forgot to thank my wife when I was accepting my Academy Award.

live sth down People still laugh about the time the House Speaker fell asleep during the Prime Minister's speech. He'll never live that down!

Note
This is usually used in a negative form, such as "He'll never live this down."
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