MAKE OTHERS FEEL IMPORTANT Alan Zimmerman tells the story of | BUSINESS KE FUNDE👨‍🎓

MAKE OTHERS FEEL IMPORTANT

Alan Zimmerman tells the story of Cavett Roberts, a successful lawyer, salesman, and founder of the National Speakers Association:

Roberts looked out his window one morning and saw a skinny twelve-year-old boy going door to door selling books. The boy was headed for his house. Roberts turned to his wife and said, “Just watch me teach this kid a lesson about selling” . . . Mrs. Roberts watched as the twelve-year-old boy knocked on the door. Mr. Roberts opened the door and quickly explained that he was a very busy man. He had no interest in buying any books. But he said, “I’ll give you one minute, but I have to leave then—have a plane to catch.”

The young salesman was not daunted by Roberts’s brush-off. He simply stared at the tall, gray-haired, distinguished-looking man, a man that he knew was fairly well known and quite wealthy. The boy said, “Sir, could you be the famous Cavett Roberts?” To which Mr. Roberts replied, “Come on in, son.” Mr. Roberts bought several books from the youngster—books that he might never read. The boy had mastered the principle of making the other person feel important, and it worked.

When talking about charisma, it all boils down to this: The person without charisma walks into a group and says, “Here I am.” The person with charisma walks into a group and says, “There you are.”

WHEN YOU WALK INTO A ROOM, DO YOU FOCUS ON OTHERS AND SAY, “THERE YOU ARE”?